Offline Marketing Is Just As Important As Online Marketing

Offline marketing and advertising is starting to become increasingly replaced by online marketing but most people don’t realize the problems this could bring to their business!

Firstly, we must define both these kinds of marketing. Online marketing (or Internet marketing) is basically the marketing of products and services over the Internet. Offline marketing is the marketing of products and services in the real world as opposed to just communicating with your customers over the Internet.

Both these kinds of marketing have their advantages and disadvantages. Internet marketing is used around the world as it saves the time and expense of going around and meeting with clients and customers. Your store is open 24/7 and your customers are free to shop whenever they want! You can now easily update your Updating with a simple click and sending of an email. Visitors can get access to up-to-date information on your website con every new visit. If you have a sale season going on, your customers will know instantly and can drop down and shop at discounted rates — hats off to email convenience! The cost of spreading your message is next to nothing. Emailing your subscription base is more often cheaper than sending a letter through the mail. But it turns out to be that the disadvantages of Internet marketing outnumber the advantages…

Online marketing may sound significantly cheaper than offline marketing but it is not. The cost of software, necessary hardware, website designing and maintenance, online hosting costs and the precious time spent — these are just few aspects that you need to look into while marketing via the internet. 

On another note, how sure are you about your site’s security? Does your customer know the safety of your site? There are so many incorrect stereotypes about the security of the Internet out there and as a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card and personal information stolen is a clear and present danger in the minds of your visitors.

Another factor is the demographics. Approximately 50% of people around the world now prefer online shopping and has a promising growth to it. Despite the fact that this percentage is likely to grow more in a couple of months and maybe a year, with online marketing you can easily reach out to millions of people worldwide, something perhaps isn’t possible with offline marketing – at least not as quickly as internet marketing can do the trick. Though, yes the competition is tough, there are many people on the internet who might be marketing the same product as you are, but, the good part is you will still be noticed that’s the best part about internet marketing! Despite the fact that this percentage is likely to grow more in a couple of months and maybe a year, with online marketing you can easily reach out to millions of people worldwide, something perhaps isn’t possible with offline marketing – at least not as quickly as internet marketing can do the trick. Though, yes the competition is tough, there are many people on the internet who might be marketing the same product as you are, but, the good part is you will still be noticed that’s the best part about internet marketing! 

Though, of course there is  no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as a poor service provider before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view. The kinds of relationships you can forge with offline marketing cannot be reproduced online. Building a seller-customer relationship and creating real bonds is irreplaceable and builds a huge network of loyal customers that will come back to you time and again. This absolutely cannot be replicated with Internet marketing, really going to show that offline marketing is here to stay!