5 Simple Ways to Take your Digital Marketing Agency to the Top
In today’s world, a digital marketing agency is one of the most important business models to exist. Not only is it responsible for ensuring that other businesses are promoted in the right way so that they are able to reach their target audiences and grow, but it also covers a wide range of mediums to do so.
You might be surprised to learn, however, that even digital marketing agencies need to be marketed in order to gain clients.
So, here are 5 tried and tested marketing ideas for your digital marketing agency:
- Publish Client Testimonials and Infographics
One of the best ways to market your digital marketing agency is by showcasing the work that you’ve done for past clients. Not only does this make your agency seem reliable, but it also reassures potentially interested companies that are thinking of availing your services.
You can post client testimonials – video testimonials are best, but if your clients are not willing to provide those then you can work with written testimonials – on your social media accounts such as Instagram and LinkedIn. Additionally, you can also post infographics that highlight the impact you’ve created for them such as email open rates, social media impressions, and conversions, to name a few. You’d be surprised at how many inquiries these statistics get you!
- Implement SEO Strategies
SEO – or Search Engine Optimization – is a great strategy to market your digital marketing agency. Not only does SEO help your website rank higher up on web results, but it also brings your content in front of your relevant demographic.
Start by conducting keyword research relevant to your niche. Once you have your keywords on hand, you can then work on implementing them on both your website and your social media pages. Similarly, you can also opt for off-page SEO techniques such as backlinking to further solidify your website rankings.
- List your Agency on Google My Business
Having your business appear on Google is a non-negotiable basic in today’s world. And the easiest way to make that happen is by listing your agency on Google My Business so that it appears on platforms such as Google Maps and Search.
Listing your business is actually pretty easy. Simply head onto Google Business Profile, click on the ‘Manage Now’ button in the top right corner, and fill in your agency details. Once your business is listed, individuals who search for digital marketing services will be able to view your agency in the results, helping you gain more traction.
Additionally, you should also get your agency listed on other online directories such as DAN, AdForum, and Ranked.
- Share Marketing Tips and Insights
Another great way to market your digital marketing agency is by actually sharing marketing tips and insights on your social media pages. Often, businesses that are looking to avail digital marketing services find agencies by looking at the content they’ve posted, and if the content aligns and seems useful, they are more likely to reach out to them.
While there are multiple platforms to choose from, LinkedIn and Instagram are good starting choices. As for the design aspect, you can simply turn to PosterMyWall’s range of marketing agency templates. Pick a template, customize it to your heart’s content, and post it on your socials. Before you know it, you’ll have more leads than ever! And the best part is that you can design all your content yourself since PosterMyWall is a beginner-friendly platform – and it’s also free.
- Publish Email Newsletters
The email is an incomparable piece of marketing strategy. People often spend hours upon hours, scrolling through their inboxes, and the emails they come across often determine their life choices from the products and services they buy to the agencies they employ for their businesses.
Within email, email newsletters are particularly useful. A weekly or bi-weekly occurrence, you can use your email newsletter to convey current digital marketing trends, feature case studies of your past clients, and even send across fun competitions that your recipients can enter to avail complimentary services. And the best part is that you can nurture the leads that you gain through your email newsletters – so the more interactive you make them the better.
So, if you’re looking to market your digital marketing agency, then these tips are your go to. Just be sure to make adjustments according to your agency and audience, and you’ll be good to go!
Keywords:
- Market
- Digital marketing agency
- Successful
